Our background

Fitmedia was established by sport and physical activity professionals, who were frustrated at the lack of effective, efficient health measurement for children.

Working with two of the UK’s acknowledged experts in this area, Dr Gavin Sandercock and Dr Daniel Cohen, Fitmedia created systems which helpall children to measure and learn about their health.

Our team

Sheila Forster, MA, FCIMSPA
Company Director
Sheila has over fourteen years working in the community sports, health and well-being environment. Her experience includes project management, implementing new sport-related Central Government strategies for schools and implementing a Read More
Dr Gavin Sandercock, PhD, MSc BA (Hons)
Director Of Testing
A Senior Lecturer in Clinical Physiology and Cardiology and Director of Cardiac Rehabilitation at the University of Essex, Gavin specialises in exercise science, including paediatric physical activity and fitness and Read More
Alex Scott-Bayfield, MA (Cantab), MCIMSPA
Director of Strategy and Operations
A qualified sports lawyer and project manager with an exceptional range of experience in the sports industry. She has worked in the Olympic sphere, for International Federations, National Governing Bodies, Read More
Dr Daniel Cohen, PhD, MSc, BSc, SCS (NSCA)
Director Of Research
A senior lecturer in sports science and sports nutrition, Daniel’s work on muscular strength trends in English children received national coverage and led to invitations to implement similar studies in Read More
Non Executive Director
The Executive Director of Business in Sport and Leisure, and Chairman of Panathlon, Andy has exceptional experience in the sports industry. He worked for Sport England for over 20 years, Read More
Gary McGaghey
Non Executive Director
Gary McGaghey is an International Commercial CFO with an exemplary track record of delivering increased shareholder value. Gary brings with him more than 20 years’ experience in mid cap and Read More
Immanuel Eze, BSc (Hons)
Head trainer and School Resources
A sports scientist from the University of Essex, Immanuel specialises in exercise science, research, and fitness testing. His passion for promoting health and physical development of school children has led Read More

Dr Gavin Sandercock and Dr Daniel Cohen have unparalleled experience in the areas of health and fitness testing and their work is well known.
They have received national coverage for their work in the areas of children’s fitness and have been published in both academic journals and the print media.

Our experience

The Fitmedia team have an exceptional range of experience in the sport and health sector.

Our Directors of Research and Testing are acknowledged experts in the fields of health and exercise sciences.

Their work in the areas of children’s health and fitness has been nationally recognised and by the government and by Ofsted.

Their work has been printed in academic journals and in print and digital media, including the Journal of Sports Science, The Daily Telegraph, The Times and The Guardian. They have also appeared on national television and radio and have spoken at numerous conferences.