James Cotton

Non Executive Director

James brings over 15 years of experience in the health and fitness industry.  He is a results-driven professional with a background in providing hands-on leadership, direction, and focus for business growth.He former positions included a start-up business which included heading up the operations and growth of one of UK’s largest franchise leisure brand to over 100 health clubs.

James joins Fitmedia whilst owning and managing a successful leisure consultancy company. Prior to this, James spent over 6 years at Anytime Fitness UK & Ireland gaining experience at Director level managing elements such as operations, marketing, sales and compliance.